This type already used in Apple Watch - through the use of AMOLED-display company managed to significantly improve the readability outdoors in bright sunshine. In addition, at the AMOLED display provides a rich black color that has always been a weak point of IPS-matrix used in the iPhone and iPad. However, it is due to IPS-matrix plates companies have accurate color reproduction for which they are valued photographers and professionals working with graphics.
If one considers that before the release of iPhone 7 stayed for almost a year, that these rumors should be treated with great skepticism. Moreover, insiders have repeatedly said before about the use of this type of screen, but the company has not passed on in the AMOLED iPhone 6s.
