Journalist 9to5Mac Zach Hall will change the iPhone 6s Plus 128 GB for novelty. Already decided, she wants to return to the days of weightless phones. March Waits.
We take into account all the rumors and said to be similar to the purchase of a step back. Zach wag 128 GB of internal memory to 64 GB, and lose the 3D Touch Live Photos. But the hardest part is to cool the flagship camera.
Release iPhone 5se or iPhone 6c in March will please fans of compact smartphone. But many will make you wonder. Release the current 4-inch device in September, in a series of iPhone 7 line would simplify the choice. But none of that will happen in the coming years - that no one even doubts.
Tribute to tradition
The problem in the traditional Apple price policy, which everyone loves. She and the company maneuvered itself into a dead end.
For many years, Apple to sell the iPhone at the same price. The American reality - $ 649. Do you want more memory, add a hundred. Even more - another hundred.
Tradition $ 649 came with a 3.5-inch iPhone 4, preserved with 4-inch iPhone 5 and 4.7-inch iPhone 6. Despite the increase in the screen size, the price has not changed.
Predictability like the audience, but it leads to a dead end manufacturer.
Failure and success
To play on the budget market, Apple took the iPhone last year, stuck it in the colored plastic body and lowered the price for a hundred bucks. $ 549 for the iPhone 5c - unjustified costs. That is why the device did not take off.
iPhone 6 Plus - the first Apple smartphone a shake-up of the family. Last year, the company introduced two devices at once, which differed only by the size of the screen and a couple of small details. An increase of $ 100 more expensive.
The higher price on the iPhone base capacity has increased the average cost of the implementation of Apple smartphones. Previously, this effect is only possible to achieve drawing attention to devices with advanced data storage.
Pressure
I am sure, Apple will not change their pricing policies, and with the release of iPhone 7. For conventional model asking $ 649 and the iPhone 7 Plus hundred more. The only possible price for a new compact 4-inch flagship - $ 549.
Apple - not a private company. Therefore, a decrease in the average selling price of smart phones Wall Street certainly not fertilize. The company's revenues are growing so fast enough due to the global economic crisis. On games with talk value and can not be.
Not iPhone April 7 inch
That is why the light will see 5SE iPhone or iPhone 6c c pieces of iron from the "sixes" - not an iPhone mini or iPhone 7 7 Air. The event is scheduled for the beginning of 2016. By the end of the year "baby" iPhone will meet 7 and iPhone 7 Plus.
Of course, if the demand for 4-inch smartphone is huge, you could sell for 649 bucks apiece. At the 4.7- and 5.5-inch models with prices higher bully - 749 and 849 dollars. But this is fantasy.
Raising prices will cause too many disturbances. Even competitors will take advantage of the moment - will start offering smartphones with even larger screens for even lower prices.
Kruchu-Virtue
Another tricky strategy. Remove from the sale of 4-inch iPhone with a base amount of memory to equalize the price. Here's what will:
7 iPhone 64 GB for $ 649 4-inch;
iPhone April 7-inch 128 GB for $ 749;
4.7-inch iPhone 7 32 GB for $ 649;
4.7-inch iPhone 7 64 GB for $ 749;
4.7-inch iPhone 7 to 128 GB for $ 849.
Add to this another iPhone 7 Plus in increments of $ 100 - all picture. How real? Hardly. The older model with less memory - the absurd.
From heaven to earth
Apple will replace this approach is even more difficult. Manufacturer mix iron iPhone 6 and iPhone 6s in the body size of the iPhone 5 and iPhone 6c would call a smartphone or iPhone 5se. Hall said the last name preferred because it will provide more iPhone 7. novelty can argue with this opinion.
iPhone 5se - such a strange name can be used, so as not to detract from the fall release of the iPhone 7. This cunning marketing ploy is fully revealed in the spring.
I'm glad that Apple continues to invest in the 4-inch iPhone. Such devices have a number of obvious advantages, which it gives a compact size - normal use of one arm, for example. Hopefully, in the future, Apple will deal with marketing and investors to make a small smartphone as powerful as older brothers.
